One of the main criticisms of sales and marketing is that the entrepreneurs give much emphasis on the marketing strategies. Hence the other aspects of sales are often driven backstage. Sometimes the corporate houses are so engrossed with the marketing that they have to compromise with the quality of their products. Hence though the marketing is done elaborately yet the quality of the products are much below than assured.
Another crticism against the strategies of sales is that during marketing the entrepreneurs make quite a number of promises but a very few of those are carried out. Sometimes even the companies are not well equipped enough to fulfill the promises made to their customers. While persuading the clients during marketing many false promises are made. Hence these marketing strategies are often misleading. Sometimes the salesmen may inform of certain criterion which may not be included in the prospect of the company. Hence once the marketing is over and the product is launched less attention is paid on the product and the customer satisfaction.
Other criticisms of sales strategies are the usage of the outdated techniques of sales and marketing. If you want to make an appeal to your clients in this age of competition then you have to do away with the old fashioned techniques and develop some of the latest and modern technologies for marketing.
Other criticisms of marketing are that sometimes the entrepreneur tend to neglect the emotional and other aspects of their clients belonging to particular community. Chosing the target clients is also one of the aspects of marketing.
The sales and marketing departments nowadays are taking the advice of the consultants. Sometimes salesmen are not allowed to interfere with the sales strategies of the company. This sometimes goes against the company as they pay little attention to those persons who have a direct experience of sales. The sales and the marketing departments often have to face criticisms as efficient salesperson are not involved with the techniques of sales of a company.
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